DIVERSION
ABOUT DIVERSION
About Diversion
ENROUTE is direction. Purpose. The route you chose. Diversion is the opposite. The detour, the side road, the ride with no agenda. It started as a kit collaboration and it's becoming something more. An ENROUTE-owned line for the parts of cycling that sit between performance and everyday life. Designed here. Informed by the riders who come through the shop. Built for people who care about what they wear on and off the bike.
Diversion started as a kit. A collaboration between ENROUTE and MAAP that put our name on something we'd actually wear. It came from the same place everything here does. A point of view on what cycling should feel like, not just perform like. ENROUTE is the destination. The direction. Diversion is the other side of that. The detour, the side road, the ride that clears your head. We're building it into something more. A line of our own. Rooted in the shop, shaped by the community, made for riders who take the sport seriously but don't take themselves too seriously.
Registration for 2026 is closed, please subscribe to our mailing list & follow us on instragram @enroutecc for updates about the 2027 season.
DV
